论我国家具企业的设计创新与营销创新

行焱

doi:10.19455/j.mcgy.2006.04.012

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论我国家具企业的设计创新与营销创新
Discussion on Design and Marketing Innovation for Furniture Manufacturers in China
1. 北京林业大学,北京,100083
2006年第4期页码：35-37
DOI： 10.19455/j.mcgy.2006.04.012

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[1]行焱.论我国家具企业的设计创新与营销创新[J].木材工业,2006(04):35-37.

XING Yan. Discussion on Design and Marketing Innovation for Furniture Manufacturers in China[J]. China Wood Industry, 2006,(4):35-37.
[1]行焱.论我国家具企业的设计创新与营销创新[J].木材工业,2006(04):35-37. DOI： 10.19455/j.mcgy.2006.04.012.

XING Yan. Discussion on Design and Marketing Innovation for Furniture Manufacturers in China[J]. China Wood Industry, 2006,(4):35-37. DOI： 10.19455/j.mcgy.2006.04.012.

摘要

简要分析了我国家具行业的现状,提出了在经济全球化,家具业竞争日益激烈的形势下,家具企业要在竞争中生存、发展,设计创新与营销创新是企业发展的关键因素,并论述了创新的重要意义、内函及实现措施。

Abstract

With the rapid worldwide economic development,Chinese furniture manufacturers are facing greater competition as well as opportunities.How furniture companies can not only exist,but can also continue to develop is a considerate problem.The author analyzes the current condition of the furniture manufacturing industry in China,and then presents the importance and significance of design and marketing innovation.She concludes by discussing its concept and countermeasure for realization.