打造区域品牌  提升我国木工机械行业竞争力

马启升

doi:10.19455/j.mcgy.2007.04.009

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打造区域品牌提升我国木工机械行业竞争力
Promoting Industry Competitiveness by Building Regional Well-known Brand
1. 中国林业机械协会,北京,100029
2007年第4期页码：28-30
DOI： 10.19455/j.mcgy.2007.04.009

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[1]马启升.打造区域品牌提升我国木工机械行业竞争力[J].木材工业,2007(04):28-30.

MA Qi-sheng. Promoting Industry Competitiveness by Building Regional Well-known Brand[J]. China Wood Industry, 2007,(4):28-30.
[1]马启升.打造区域品牌提升我国木工机械行业竞争力[J].木材工业,2007(04):28-30. DOI： 10.19455/j.mcgy.2007.04.009.

MA Qi-sheng. Promoting Industry Competitiveness by Building Regional Well-known Brand[J]. China Wood Industry, 2007,(4):28-30. DOI： 10.19455/j.mcgy.2007.04.009.

摘要

回顾20世纪90年代以来,我国木工机械行业的进展和现状,分析了主要特点和存在的问题。阐述了品牌对我国木工机械行业持续、健康发展的重要意义,提出了打造区域品牌、提升行业竞争力的战略措施,并介绍了“中国木工机械重镇”评审情况。

Abstract

The author first reviews the development of China’s woodworking machinery industry since the 1990’s,and analyzes the present situation and problems.He then discusses the importance of a well-known brand of equipment for keeping China’s woodworking machinery industry developing,sustainable,and healthy.Finally,the author suggests a strategy to build a regional,well-known brand of equipment in order to promote industry competitiveness.