This paper analysed the current difficult situations that many domestic woodworking machinery manufacturing enterprises are facing, such as descending economic benefit, standstill working fund, unmarketable products, off advanced technicians, and no object of developing new products and so on Furthermore, the following reasons are believed to cause the current dilemma: 1) the enterprises cou ldn’t realize timely that their product construction has fall behind the market construction; 2) the false forecast and analysis for consumer’s demand and their purchase behavior; 3) the wrong formulation of sale channels